What is industrial tourism?
Industrial tourism is tourism that enables us to find out about technological evolution, the past and present production processes, the places where such processes take place, the people who play a leading role, the culture surrounding it and its historical and geographical contexts.
When we refer to industrial tourism that uses an old production space that no longer fulfils the function for which it was created, we are talking about industrial heritage or historical tourism; and when we refer to industrial tourism based on spaces that are currently active, we call it living industry tourism. Nevertheless, both are industrial tourism which, in turn, is cultural tourism.
Industrial heritage/historical tourism helps us to see the architectural heritage, machinery and furniture, providing us with an idea of how a certain industrial sector has evolved. In some cases, such as the crafts, we see how a tradition—a way of doing things—is perpetuated, which may include new elements or techniques but which maintains the essence of its origins.
Nevertheless, industrial heritage/historical tourism also takes us back to a society that no longer exists. A moment in time such as the industrial revolution of the 19th and 20th centuries, when the working class consciousness was developed, transforming the way in which it interacted, was when the trade unions, political parties and ideas—some of them utopian such as Esperanto—emerged and some of which represented a real transformation of society. The industrial revolution was also a social revolution, of which we are still heirs.
Industrial tourism enables us to understand the economic and political context and find out how production activity transforms cities and landscapes, both physically and demographically. In short, it allows us to put ourselves in the shoes of our parents', grandparents' or great-grandparents' contemporaries.
On the other hand, living industry tourism helps us satisfy our curiosity of finding out how the things around us are made as well as the savoir faire of a trade, showing us the unique and differentiating features of some products over others. It enables us to value the quality of a job well done, educating us as consumers. We can also find out what the people of the place we are visiting live on and their most representative products.
The person reading this has probably already been on an industrial tourism trip, perhaps not knowing that in tourist jargon that is what it is called. Nevertheless, you probably found the experience to be interesting and engaging. In fact, for anyone with an interest in knowledge, industrial tourism has a magnetic attraction. This is because, apart from the technological and scientific (rational) interest, the human (emotional) factor challenges us all. The connection and empathy generated by the industrial tourism protagonists is not found in any other type of tourism. Deep down, we know that any of those people could be, or could have been, us
WHAT IS B-INDUSTRIAL?
B-INDUSTRIAL is the only thematic exhibition area of industrial tourism that is organised within the framework of a generic tourism fair such as B-TRAVEL .There, those who love this tourism proposal and those who want to explore this will find the widest range of international industrial tourism.
The next edition of B-INDUSTRIAL will be held on 15, 16 and 17 March 2024 in Pavilion 8 of the Montjuïc Exhibition Centre in Barcelona
In the six editions of B-INDUSTRIAL held so far, public and private exhibitors from the following Spanish regions and other countries have shown their industrial tourism offer:
- Castile-La Mancha
- Castile and León
- Basque Country
In addition to the exhibitors' stands, in the same thematic area of industrial tourism, visitors will be able to enjoy various activities scheduled for the B-Industrial Activities Area such as demonstrations of trades, workshops, product tastings and presentations.
As in the last three years, there will be an ESCAPE ROOM, where, in addition to having a good time carrying out an exciting "industrial espionage" mission, you will be able to win rewards and magnificent prizes that will be awarded each day, one hour before the fair closes, to the day's top ranked players.
Industrial espionage escape room
Following the success of the last three years, our secret organisation will once again select the best industrial spies from among the visitors of B-Travel 2024..
The tests will take place at the B-INDUSTRIAL, tourism area on 15, 16 and 17 March. A ticket, invitation or professional accreditation is required to gain access to the exhibition centre.
The game consists of discovering a final enigma. To do this, you have to follow the itinerary indicated by your smartphone, which will take you to the various B-INDUSTRIAL stands. There you will have to overcome the practical or observational challenge that has been set. If you overcome the challenge, you will receive points and, in some cases, rewards.
At the end of the mission, the top ranked players will win one of the prizes inside the perfect spy briefcase, which will be given on: Friday 15 and Saturday 16 at 19:00 and on Sunday 17 at 17:00 at the B-Industrial Activities Area.
The game can be played every day during the fair, from 10:30 until one hour before the prize-giving ceremony.
Players may only participate once during the entire fair.
DO YOU WANT TO PARTICIPATE?
If you want to experience first-hand how to play the Escape Room co-created by AdventuriQ and EL GENERADOR, follow these
- Click on THIS LINK to go to the AdventuriQ web app.
- Create a new user profile, if you do not already have one on AdventuriQ.
- Once you have registered (or logged in), you will be presented with a list of adventures. If you are a new user, this list will be empty. You have to add an Adventure by clicking on the “+ Add Adventure” button and scanning the QR code or by entering the Game Pin that you will be given at the EL GENERADOR counter, located next to the B-INDUSTRIAL Activities Area
- Once the Adventure appears on the list, you can tap to access and play!
We hope you enjoy the adventure and accomplish the mission.
• Remember to read the rules that appear in the Adventure itself within the web app.
• You do not want to cheat. We have a superb counter-espionage service that monitors you. Cheaters may be disqualified
EXHIBITORS AND CO-EXHIBITORS AT B-INDUSTRIAL 2024
In this section, a few weeks before B-INDUSTRIAL 2024 starts, a list of exhibitors will appear with a file containing: the stand number, a brief description of their offer and their contact details.
That information will be available on this website until one month before the start of next year's B-Industrial.
in this GALLERY you will see images of the exhibitors in previous editions and of the various activities carried out for both the public and professionals as part of the Professional Industrial Tourism Conference.
PROFESSIONAL INDUSTRIAL TOURISM CONFERENCE
In parallel to the fair, the Professional Industrial Tourism Conference will be held on 14 and 15 March (Thursday and Friday).
Although they are aimed at professionals in industrial tourism and in the tourism sector in general, there are some events that are open to those who are interested in this tourism offer. Those events are as follows:
- Presentations of industrial tourism experiences, products and projects by the exhibitors at B-Industrial. Each presentation will be followed by a few minutes for the audience to ask questions to the speakers.
Round tables and informal debates on issues affecting industrial tourism, where a moderator raises the subject to be discussed and gives the floor to those present to speak.You can currently check the 2023 schedule.
Program of the Professional Conference
To attend those sessions, please fill in the FORM FOUND HERE, indicating whether you will be attending in person or online. In the first case, registration costs €15 per day (presentations and debates). In the second case, registration is free of charge, but you must register to receive the connection link before the day of the presentations.